Elana Drell Szyfer has joined Laura Geller Beauty as CEO, and will take the lead in driving the brand’s current image revamp and expansion into additional brick and mortar locations, both domestically and globally. She will also focus on new product and technology innovations, while continuing to grow the QVC business globally. In addition to her new post, Drell Szyfer will hold an operating advisor role at Tengram Capital Partners, an investor in Laura Geller Beauty. Other brands in Tengram’s beauty portfolio are Nest Fragrances and Deva Curl.

Drell Szyfer brings over two decades of experience in the beauty industry, including stints at Estée Lauder, L’Oréal and Avon.